Conducted research to understand the purpose and expectations of staking in the market.
Background
NFTs and token staking solve the problem of bringing new uses and applications to the blockchain market. NFTs enable unique digital ownership and provenance, allowing for new forms of digital assets such as art, collectibles, and in-game items. Token staking provides a way to earn passive income through holding and “staking” tokens, contributing to the security and overall health of a blockchain initiative. This also opens up opportunities for decentralized finance (DeFi) and new financial instruments. By providing utility and value to tokens, NFTs and token staking can drive wider adoption and bring new users to the blockchain space.
Objectives
Ease of Use
Ensure that the staking process is user-friendly and accessible to a wide range of users.
Security
Implement strong security measures to protect user assets and prevent unauthorized access.
Transparency
Provide a clear and transparent view of the staking process, including rewards, fees, and other important information.
Scalability
Ensure that the platform can accommodate a large number of users and can scale to meet growing demand.
ROI
Offer value for stakers to incentivize participation and growth.
Community Building
Foster a strong and engaged community of stakers through regular updates and initiatives.
Methods
As the CXO, I mentored and led the UX team, built the QA team and processes, and collaborated with the development and marketing teams to ensure product success. We applied the following:
User Research
Usability Testing
Conducted user testing to validate the usability and user-friendliness of the staking platform and identify areas for improvement.
Technical Development
Development team created technical infrastructure of the platform, including the underlying blockchain and smart contract systems, to ensure the platform is secure, scalable, and transparent.
Blockasset Design System
To ensure consistency and efficiency in our brand’s digital presence, we developed a comprehensive design system including typography, color, and other design elements.
Quality Assurance
Built a QA team and created internal QA processes to thoroughly test the platform before launch.
Results
The new staking platform was successfully launched and met its objectives, providing a simple, secure and transparent staking solution for users. The platform saw strong user adoption with a large number of users participating in staking, contributing to the growth of the platform. The ease of use, security measures and clear transparency helped establish trust among users. The platform’s scalability allowed it to accommodate a growing number of users. Its flexibility, offering value for delisting and integration with 3rd party solana tech providers, helped maintain user engagement.
