Toronto · Remote — strategy, design, brand & build
I design, brand, and build digital products — end to end.
15+ years leading product, UX, and creative direction for fintech, enterprise, and global brands — now taking ideas all the way to shipped: sites, landing pages, and full products, built end-to-end and accelerated by AI.
- Apple
- Meridian
- Motusbank
- Klick Health
- Blockasset
- NRG
- Bond
Ways to work together
Bring me in where
you need me.
From building a product start-to-finish to senior leadership on a complex one — pick the shape that fits, or book a call and we'll find it together.
Design & build your product
Strategy, UX, brand, and a real, working product, MVP, or site — designed and built end-to-end, solo or with a lean, AI-accelerated team.
Built the Ratchet way — proof-gated, live only on your go →Identity + a site that ships
Positioning, brand, and a fast, polished landing page or marketing site — designed and shipped, not just mocked up. Ideal for founders and small teams.
Shipped the Ratchet way — verified before it goes live →Senior direction for complex products
UX and product strategy, research, and a high usability bar for enterprise, fintech, and regulated platforms — embedded with your team or fractional.
A senior extra gear for studios
Creative direction, design, and build capacity for agencies that need a versatile, senior partner — on demand and behind the scenes.
Selected work
A journey through design,
strategy & innovation.
Case studies across digital banking, enterprise platforms, union operations, Web3, and global brand launches.
Blockasset
Scaling a Solana native into a multi-product, community-driven brand
View case study →
Meridian / MotusBank
One of Canada's first fully digital lending experiences
View case study →
NRG ePic
Data-driven UX research and rapid redesign to rescue a struggling credit platform
View case study →
WeRise
Researching and designing an all-in-one union operations hub
View case study →
Apple Canada
Crafting localized excellence for a global icon
View case study →The Ratchet — my proof-gated method for building software with AI
AI writes the code.
The gates decide if it ships.
It’s how I build when the software has to be right — 15+ years of product method, rebuilt for the AI era, and proven on a platform that handles real funds.
Verified, not vibed
I don’t call a build done until it passes written test gates. If a number didn’t match a test table, you’ll never see it on a dashboard I hand you.
Attacked before it’s trusted
Code that touches money or production gets an adversarial review — one AI attacks another’s work, every finding independently checked — before anything goes live.
Live only on your go
Everything ships switched off. At every checkpoint you get a plain-English briefing — what changed, what’s proven, what could go wrong — and nothing goes live until you say go. Small test first, always.
Built to outlive the models
I build around roles, not brand-name models — so my work doesn’t hang on any one AI, or break when they change. And they change every few months.
I developed The Ratchet building a platform that manages liquidity-pool fee income and works to minimize impermanent loss for investors — software that moves real funds around the clock, where “looks finished” isn’t good enough. Every critical path adversarially reviewed, every number backed by a test table, nothing live without a human’s go.
Proven outcomes
Measurable impact.
Capabilities
What I bring to every engagement.
About
Strategy, craft, and the ability to ship.
I'm a product designer and creative director who now builds and ships — taking ideas from strategy and brand all the way to a launched product.
Over 15+ years I've led product design, UX, and creative direction across digital banking, enterprise platforms, Web3, and global brands — helping teams move from ambiguity to aligned, shipped work.
My background spans award-recognized fintech work for Meridian / Motusbank, enterprise UX for platforms like NRG ePic and WeRise, product leadership through Blockasset's multi-product ecosystem, and brand and agency work for names like Apple.
What's new: with modern AI tooling I can now take that same thinking and actually build it — designing, branding, and shipping complete sites and products, solo or alongside a team. One partner for the whole arc, not just the deck.
Experience
Studios & teams I've built with.
Testimonials
What collaborators say.
David brought insight and creativity to a complex UX project — identifying user needs and streamlining the experience. He's a thoughtful, strategic partner I'd work with again.
Thanks to David's calm demeanour and sharp eye for detail, he was a valued contributor to time-sensitive workshops. His creative and technical expertise made him vital to the studio.
This was a tremendous engagement — David rolled up his sleeves and delivered. So glad to have him on the team.
David brought cross-functional leadership to Blockasset, uniting UX, product strategy, and Web3. As CXO, he guided major launches and key decisions with vision and impact.
David is a creative and inspiring leader with a deep grasp of product strategy. As a mentor, he helped me grow as a UX designer and made me feel valued every step of the way.
Let's talk
Have something to build, launch, or sharpen?
Tell me what you're working on — you'll get two or three concrete next steps, no strings.