Opportunity & vision
From a gated-fan idea to a live Solana ecosystem.
When I joined in April 2022, Blockasset had only two NFT drops and two token launches live. As CXO & Head of Product, I recruited and mentored our core product, UX, and QA teams — leveraging veteran Discord moderators for QA leadership — then established weekly UX crits, daily stand-ups, and regular demos.
Over 12 months, we shipped 10+ on-chain drops, rolled out white-label launchpads, staking, raffles, a fiat on-ramp, and a DEX integration, and architected four additional MVPs — all while nurturing a thriving community.
Strategic blueprint
Tokenomics, mapped to real user journeys.
I kicked off with a discovery sprint — mapping tokenomics to user journeys, technical constraints, and business goals. We set up daily stand-ups and flexible sprint cadences to match the founders' fast pivots. I wrote test scripts and up-skilled Discord mods as on-chain QA leads (rewarding 200+ holders with $BLOCK), then enforced rigorous quality gates on every feature before go-live.
We didn't just build features — we built trust. By centering fan-first rituals and rigorous QA, Blockasset products launch with confidence, clarity, and the energy of a live arena.
Solutions & features
A full ecosystem, shipped.
Achievements
From two drops to a multi-product ecosystem.
- Launched 10+ on-chain products and architected a white-label suite now powering enterprise partners across Solana.
- Helped establish a Community Council — a direct channel between OG members and the team — and mentored core QA leads.
- Led the MVP design for Blockasset Connect, a token-gated social hub where fans own their content.
- Advised founders daily as the "executive front door," shaping the sports-to-on-chain-gambling pivot that became BlockBet.
David brought rare cross-functional leadership to Blockasset — bridging UX, product strategy, and Web3 innovation with clarity and precision.
