Overview
Transforming in-branch banking into a digital-first experience.
When I joined Meridian in June 2018, Ontario's largest credit union tasked me with helping envision Motusbank — a fully digital banking arm with no physical branches. I designed end-to-end web and mobile flows for deposit account opening, unsecured loans, and Canada's first fully digital mortgage pre-approval.
Over ten months we mapped key user journeys, built a modular component library in Adobe XD, and worked in close collaboration with the digital bank team. The platform onboarded over 10,000 members within its first year.
Strategic blueprint
Blueprinting Canada's next-generation digital bank.
Discovery workshops aligned business goals with user needs and compliance requirements. We prioritized account setup, mortgages, and retail refunds, validating early prototypes with live users before committing to build.
Operational execution
Sprints, handoffs, and rigorous QA.
Bi-weekly UX sprints brought together product managers, compliance, development, and marketing using rapid prototypes and a reusable component library — guaranteeing launch readiness across every channel.
Solutions & features
Four flows that defined the launch.
Designing Motusbank reinforced that trust in finance comes from clarity, simplicity, and relentless user focus.
Being recognized by industry peers for another digital first makes us proud. Price Drop delivers banking products to Canadians with a free, value-add service.
