Blockasset
Ecosystem Expansion
CXO & Head of Product — Scaling a Solana native into a multi-product, community-driven brand
12-month sprint
Charged with turning Blockasset’s white-paper into reality, I built our in-house product org, established on-chain QA/UX workflows via veteran Discord moderators, and in one year delivered 10+ on-chain launches and four next-gen MVPs.
SERVICES
Strategy & Product Leadership, Web3 Product Development, Team & Culture Building, Community-First UX
Opportunity & Vision
From gated-fan vision to live Solana ecosystem—laying the foundation for community-first innovation.
From two NFT drops and native tokens to a full roadmap of marketplace, launchpad, staking, raffles, on-ramp and white-label suite.
When I joined in April 2022, Blockasset had only two NFT drops and two token launches live. As CXO & Head of Product, I recruited and mentored our core product, UX, and QA teams—leveraging veteran Discord moderators for QA leadership—then established weekly UX crits, daily stand-ups, and intermittent demos. Over 12 months, we shipped 10+ on-chain drops, rolled out white-label launchpads, staking, raffles, a fiat on-ramp, a DEX integration, and architected four additional MVPs—all while nurturing a thriving community.
Strategic Blueprint
One of the commmunity highlights was when Dana White came on the Blockasset Blockparty podcast
Step-by-step evolution from white-paper to community rituals and product launches.
I kicked off with a discovery sprint—mapping tokenomics to user journeys, tech constraints, and business goals. We set up daily stand-ups and flexible sprint cadences to match founders’ lightning-fast pivots. I wrote test scripts and up-skilled Discord mods as on-chain QA leads (rewarding 200+ holders with $BLOCK), then enforced rigorous quality gates on every feature before go-live.
Organizational Architecture
Step-by-step evolution from white-paper to live on-chain products and community rituals.
First, I led whiteboarding workshops with founders—translating tokenomics into a prioritized product roadmap. Next, I architected our org & QA model—recruiting product, UX, and QA leads and up-skilling top Discord mods to run our on-chain QA playbook. Finally, I co-crafted multi-channel launch playbooks with marketing and community teams—ensuring each drop felt on-brand, on-time, and crafted for our passionate fan base.
“We didn’t just build features—we built trust. By centering fan-first rituals and rigorous QA, Blockasset products launch with confidence, clarity, and the energy of a live arena.”
Solutions & Features
Each feature launch—from Launchpad to On-Ramp—was governed by rigorous QA gates and community rituals to ensure trust, quality, and rapid iteration.
I established an “executive front door” at Blockasset—advising founders daily on strategic pivots, from token utility to a sports-to-gambling product evolution. I also pioneered customer service excellence—launching one of Web3’s first on-site chatbots tied to trained Discord mods, guiding live users seamlessly through NFT & token journeys. These initiatives delivered not just products, but a self-sustaining engine of quality, trust, and rapid innovation.
Product Images
"Building Blockasset’s core products was more than shipping code—it was forging a trusted, community-first ecosystem where technology and culture fuel growth." — David Saa
Achievements
“David brought rare cross-functional leadership to Blockasset—bridging UX, product strategy, and Web3 innovation with clarity and precision. As CXO, he shipped multiple successful products and guided the team through high-stakes decisions with vision and impact.”
— Mike Dickens, COO & Co-founder
Blockasset evolved from two NFT drops into a robust, multi-product Solana ecosystem—anchored by white-label B2B solutions, a thriving Community Council, and data-driven QA.
Built a Sustainable Product Engine: In 12 months I launched 10+ on-chain products (NFT mints, token & athlete drops, launchpads, staking suites, raffles, on-ramps) and architected a white-label suite now powering enterprise partners across Solana. Forged Community Governance: I helped establish our Community Council—a direct channel between OG members and the team—and mentored core QA leads. This “OG evangelist” network now champions Blockasset daily across X, driving sustained engagement from bear to bull cycles. Laid the Foundation for Connect: I led the MVP design for Blockasset Connect—a token-gated social hub where fans own their content, message peers, and aggregate feeds. Though still in private beta, it embodies our long-term, community-first vision. Pioneered the Sports-Gambling Pivot: As our “executive front door,” I advised founders daily on leveraging our sports + blockchain footprint into on-chain gambling. That idea has since become BlockBet, extending our ecosystem into a high-engagement wagering product. Scaled User Adoption & Yield: During that time, 100 % of our NFT mints—including the Smash Bros drop—sold out, onboarding 1 000+ new-to-crypto users via our debit/credit on-ramp (1/3 of all sales). We also saw 50 % of the Legends collection staked, earning holders up to 30 % APR on $BLOCK rewards. These milestones underscore a living ecosystem built on product, culture, and real financial returns.
NFT Drops Sold Out
APR for $BLOCK Stakers
