MERIDIAN CREDIT UNION / MOTUSBANK
Digital Banking Transformation
Senior UX & UI Designer — One of Canada’s first fully digital lending experiences
12-month launch program
When I joined Meridian in June 2018, it was Ontario's largest credit union. Tasked with visioning Motusbank—a fully digital arm with no branches—I built seamless web & mobile flows for deposit account opening, unsecured loans, and Canada’s first fully digital mortgage pre-approval process, helping the platform onboard 10 000+ members in under a year.
SERVICES
UX Strategy, UI Design, Design Systems
Overview
Transform in-branch banking services into intuitive digital-first experiences.
Design end-to-end flows for accounts, loans, and credit—making Motusbank a leader in Canadian digital finance.
Over ten months, I mapped key user journeys, crafted a modular component library in Adobe XD, and worked closely with the digital bank team. My work set the standard for speed, accessibility, and trust in digital banking—culminating in award-winning features liked Price Drop.
Strategic Blueprint
Blueprinting Canada’s next-generation digital bank.
I led discovery workshops to align business goals with user needs and compliance. We prioritized flows—account setup, mortgages, and retail refunds—and validated early prototypes with live users before full-scale development.
Operational Execution
Design sprints, cross-functional handoffs, and rigorous QA—guaranteeing launch readiness.
We had bi-weekly UX sprints with product managers, compliance, development, and marketing teams—using rapid prototypes and a reusable component library. Every feature moved through our on-chain QA playbook, catching friction points early and ensuring a polished launch.
Empathy meets efficiency—crafting digital banking flows that feel human, secure, and effortlessly intuitive.
Solutions & Features
Each feature was crafted with research, rapid prototypes, and stakeholder alignment to balance compliance and delight.
I established the UX foundation that empowered Meridian to launch Motusbank—combining compliance rigor with user empathy to deliver trusted, digital-first banking to Canadians.
Product Images
“Designing Motusbank reinforced that trust in finance comes from clarity, simplicity, and relentless user focus—a lesson that shapes every product I build.” — David Saa
Achievements
“Being recognized by our industry peers for another digital first makes us proud. Price Drop is an exceptionally exciting innovation because it widens our capacity to deliver banking products to Canadians with a free, no-strings-attached value-add service that simplifies the price-shopping experience.”
– Bill Maurin, President & CEO, Meridian Credit Union
Motusbank transformed in-branch services into a seamless digital bank—earning national awards, record adoption, and top industry UX rankings.
In under a year, Motusbank onboarded 10 000+ members via intuitive web & mobile flows. We earned Best Credit Union of the Year at the 2019 Canadian FinTech & AI Awards, and Meridian’s Price Drop feature achieved 17 % adoption—placing us at the upper end of the 10–20 % industry benchmark for optional feature take-up. Surviscor also ranked Meridian Credit Union #1 for desktop UX in 2020 (71 % peer score), underscoring the consistency and trust woven into every design.
Price Drop adoption
Top Desktop UX Peer Score (2020)
