blockasset products on cell phone screens
Motusbank mortgage application on a tablet
image of what we heard in research and feed back of our resulting mockups
hero image of werise
blockasset products on cell phone screens

DAVID

2K25

./ portfolio

A career shaped by vision and craft from Solana innovation to Fortune 500 execution.

SAA

DAVID SAA

Vision. Craft. Web3 to fortune 500 Enterprise

Strategic product & UX leader. Scaled Blockasset into a multi-product Solana brand. Apple-vetted creator for global launches. Led UX for Motusbank’s award-winning Price Drop, adopted by 1 in 6 users.

photo-of-David-Saa
Signature-image

Strategist. Builder. Designer. Leader. Creator.

I’m a strategic product and UX leader with over 12 years of experience across creative direction, digital ecosystems, and cross-functional leadership — delivering results for Web3 startups, elite award-winning agencies, and Fortune 500 brands alike. I actively leverage AI to enhance creative workflows, accelerate UX research, and deliver sharper, faster solutions.
At Blockasset, I served in-house as CXO and Head of Product — scaling the Solana-native brand into a multi-product Web3 ecosystem. I defined product vision, launched NFT staking, token utilities, and community-driven platforms, while building internal teams and guiding vendor relationships.
Alongside that, I’ve worked extensively as a creative and UX consultant for global agencies and enterprise clients. I was part of a Canadian team vetted by Apple to help execute quarterly product launches — collaborating out of Cupertino on digital production, UI, and localized content for their global marketing communications team.
Through agencies like McCann Craft, Bursting Silver, Bond Marketing, Jan Kelley, and Klick Health, I’ve delivered UX strategy, digital execution, and creative direction for a wide range of industries.

In parallel, I’ve been deeply immersed in Web3 as an independent product advisor and DeFi strategist — contributing to ecosystems I’m directly invested in. From refining staking UX to guiding token utility and DAO onboarding flows, I bring strategic clarity to projects where adoption hinges on trust, culture, and fast iteration.
I’ve also led UX research and design for complex platforms — including NRG Energy’s credit management tools, WeRise (a union-focused platform used across North America), and launched innovative fintech products like Motus Bank and Canada’s first digital mortgage pre-approval experience for Meridian Credit Union.
Based in Toronto, Canada

(eDt)

I’ve partnered with elite brands — and the brilliant teams behind them.

  • Apple logo
  • Apple logo
  • McCann WW logo
  • Klick Health logo
  • Dentsu logo
  • Bond logo
  • Diamond logo
  • Bursting Silver logo
  • Meridian Credit Union logo
  • Blockasset logo

Cross-Disciplinary Product & Brand Leadership

"Great products work seamlessly, feel intuitive, and carry a brand’s identity in every detail."

01 ——

Digital Strategy & Execution

I help teams define product vision, align business goals, and prioritize what matters most — translating strategy into real, user-facing outcomes.

Product Strategy

Creative Direction

Feature Roadmapping

Experience Mapping

02 ——

UX & Systems Design

I design intuitive user experiences grounded in research, clarity, and scalability — from UX audits and wireframes to design systems and flows that evolve with your product. I also integrate AI tools into research and testing phases, speeding up iteration cycles and enriching insight depth.

UX Architecture

Interaction Design

Design Systems

Usability Testing

03 ——

Brand Identity & Creative Systems

I craft bold, strategic brand identities — logos, guidelines, visual systems — built to scale and leave lasting impressions across every customer touchpoint.

Brand Identity

Logo Design

Style Guides

Visual Direction

04 ——

Product Leadership & Alignment

I lead product initiatives across design, dev, and strategy — aligning cross-functional teams to deliver polished, user-first outcomes. I’m equally comfortable guiding human-centered processes or embedding AI selectively into workflows to streamline alignment, reduce friction, and accelerate delivery.

Cross-Team Communication

Product Ownership

Internal Workflows

Design Quality Assurance

05 ——

Web3 Product & Culture Insight

I help Web3 products thrive by combining technical insight with deep cultural fluency — building for real users, real markets, and real adoption. As an active DeFi strategist and product contributor in the spaces I invest in, I bring an insider perspective to token mechanics, community behavior, and UX strategy that traditional teams often miss.

Token Utility Strategy

Community-Led Product Thinking

DeFi & Liquidity UX

Crypto Culture Intelligence

Proven Outcomes

web3 Product shipped in < 1 year

0
+
2

1
1
4+
NFT & Token
Launchpads
Raffle &Burn System
NFT & Token Staking
Solana White Labels

product led growth

0
K +
10,000+

1 in 6

$100+

2020
users in first year of
digital bank launch
users adopted new UX
features in 6 months
avg savings from
retail UX innovation
CCUA Award for
product innovation

agency partnerships

0
McCann Craft
Apple Marcom
Klick Health
UX for Pharma
Bond
UX for Scotia Scene
Jan Kelley
UX Strategy & Design
Bursting Silver
UX, Games & iMIS
Diamond
UX & UI for Canadian Tire

award winning products

0
+

Cross-functional teams led

0
+

Web3 Communities Contributed To

0
+

Web3 Communities Contributed To

0
+

Applause Corner

  • David brought cross-functional leadership to Blockasset, uniting UX, product strategy, and Web3. As CXO, he guided major launches and key decisions with vision and impact.
    Mike Dickenson Legends PFP

    Mike Dickens

    COO, Blockasset

  • David is a creative and inspiring leader with a deep grasp of product strategy. As a mentor, he helped me grow as a UX designer and made me feel valued ever step of the way.
    profile pic of Aysha Fida

    Aysha Fida

    UX/Product Designer, Blockasset

  • This was a tremendous engagement—David rolled up his sleeves and delivered. So glad to have him on the team. (NRG - Usability Study)
    profile pic of Al Povoledo

    Al Povoledo

    CEO, Bursting Silver

  • Thanks to David's calm demeanour and sharp eye for detail, he was a valued contributor to time-sensitive workshops. His creative and technical expertise made him vital to the studio.
    profile pic of Domenic Macri

    Domenic Macri

    Release Ops & Tech Lead, Apple

  • David brought insight and creativity to a complex UX project—identifying user needs and streamlining the experience. He’s a thoughtful, strategic partner I'd work with again.
    profile pic of Nicole Pullin

    Nicole Pullin

    Delivery Director, Bursting Silver

Product Strategy.

Crypto Fluency.

User-Centered UX.

Product Strategy.

Available for new projects

July 2025

DAVID SAA

ux@davidsaa.com

Email copied!

My current time

Toronto (EDT)

Remote & in-studio (GTA-based, globally available).

Copyright © 2025 David Saa

blockasset products on cell phone screens
Motusbank mortgage application on a tablet
image of what we heard in research and feed back of our resulting mockups
hero image of werise
blockasset products on cell phone screens

DAVID

2K25

./ portfolio

A career shaped by vision and craft from Solana innovation to Fortune 500 execution.

SAA

DAVID SAA

Vision. Craft. Web3 to fortune 500 Enterprise

Strategic product & UX leader. Scaled Blockasset into a multi-product Solana brand. Apple-vetted creator for global launches. Led UX for Motusbank’s award-winning Price Drop, adopted by 1 in 6 users.

photo-of-David-Saa
Signature-image

Strategist. Builder. Designer. Leader. Creator.

I’m a strategic product and UX leader with over 12 years of experience across creative direction, digital ecosystems, and cross-functional leadership — delivering results for Web3 startups, elite award-winning agencies, and Fortune 500 brands alike. I actively leverage AI to enhance creative workflows, accelerate UX research, and deliver sharper, faster solutions.
At Blockasset, I served in-house as CXO and Head of Product — scaling the Solana-native brand into a multi-product Web3 ecosystem. I defined product vision, launched NFT staking, token utilities, and community-driven platforms, while building internal teams and guiding vendor relationships.
Alongside that, I’ve worked extensively as a creative and UX consultant for global agencies and enterprise clients. I was part of a Canadian team vetted by Apple to help execute quarterly product launches — collaborating out of Cupertino on digital production, UI, and localized content for their global marketing communications team.
Through agencies like McCann Craft, Bursting Silver, Bond Marketing, Jan Kelley, and Klick Health, I’ve delivered UX strategy, digital execution, and creative direction for a wide range of industries.

In parallel, I’ve been deeply immersed in Web3 as an independent product advisor and DeFi strategist — contributing to ecosystems I’m directly invested in. From refining staking UX to guiding token utility and DAO onboarding flows, I bring strategic clarity to projects where adoption hinges on trust, culture, and fast iteration.
I’ve also led UX research and design for complex platforms — including NRG Energy’s credit management tools, WeRise (a union-focused platform used across North America), and launched innovative fintech products like Motus Bank and Canada’s first digital mortgage pre-approval experience for Meridian Credit Union.
Based in Toronto, Canada

(eDt)

I’ve partnered with elite brands — and the brilliant teams behind them.

  • Apple logo
  • Apple logo
  • McCann WW logo
  • Klick Health logo
  • Dentsu logo
  • Bond logo
  • Diamond logo
  • Bursting Silver logo
  • Meridian Credit Union logo
  • Blockasset logo

Cross-Disciplinary Product & Brand Leadership

"Great products work seamlessly, feel intuitive, and carry a brand’s identity in every detail."

01 ——

Digital Strategy & Execution

I help teams define product vision, align business goals, and prioritize what matters most — translating strategy into real, user-facing outcomes.

Product Strategy

Creative Direction

Feature Roadmapping

Experience Mapping

02 ——

UX & Systems Design

I design intuitive user experiences grounded in research, clarity, and scalability — from UX audits and wireframes to design systems and flows that evolve with your product. I also integrate AI tools into research and testing phases, speeding up iteration cycles and enriching insight depth.

UX Architecture

Interaction Design

Design Systems

Usability Testing

03 ——

Brand Identity & Creative Systems

I craft bold, strategic brand identities — logos, guidelines, visual systems — built to scale and leave lasting impressions across every customer touchpoint.

Brand Identity

Logo Design

Style Guides

Visual Direction

04 ——

Product Leadership & Alignment

I lead product initiatives across design, dev, and strategy — aligning cross-functional teams to deliver polished, user-first outcomes. I’m equally comfortable guiding human-centered processes or embedding AI selectively into workflows to streamline alignment, reduce friction, and accelerate delivery.

Cross-Team Communication

Product Ownership

Internal Workflows

Design Quality Assurance

05 ——

Web3 Product & Culture Insight

I help Web3 products thrive by combining technical insight with deep cultural fluency — building for real users, real markets, and real adoption. As an active DeFi strategist and product contributor in the spaces I invest in, I bring an insider perspective to token mechanics, community behavior, and UX strategy that traditional teams often miss.

Token Utility Strategy

Community-Led Product Thinking

DeFi & Liquidity UX

Crypto Culture Intelligence

Proven Outcomes

web3 Product shipped in < 1 year

0
+
2

1
1
4+
NFT & Token
Launchpads
Raffle &Burn System
NFT & Token Staking
Solana White Labels

product led growth

0
K +
10,000+

1 in 6

$100+

2020
users in first year of
digital bank launch
users adopted new UX
features in 6 months
avg savings from
retail UX innovation
CCUA Award for
product innovation

agency partnerships

0
McCann Craft
Apple Marcom
Klick Health
UX for Pharma
Bond
UX for Scotia Scene
Jan Kelley
UX Strategy & Design
Bursting Silver
UX, Games & iMIS
Diamond
UX & UI for Canadian Tire

award winning products

0
+

Cross-functional teams led

0
+

Web3 Communities Contributed To

0
+

Web3 Communities Contributed To

0
+

Applause Corner

  • David brought cross-functional leadership to Blockasset, uniting UX, product strategy, and Web3. As CXO, he guided major launches and key decisions with vision and impact.
    Mike Dickenson Legends PFP

    Mike Dickens

    COO, Blockasset

  • David is a creative and inspiring leader with a deep grasp of product strategy. As a mentor, he helped me grow as a UX designer and made me feel valued ever step of the way.
    profile pic of Aysha Fida

    Aysha Fida

    UX/Product Designer, Blockasset

  • This was a tremendous engagement—David rolled up his sleeves and delivered. So glad to have him on the team. (NRG - Usability Study)
    profile pic of Al Povoledo

    Al Povoledo

    CEO, Bursting Silver

  • Thanks to David's calm demeanour and sharp eye for detail, he was a valued contributor to time-sensitive workshops. His creative and technical expertise made him vital to the studio.
    profile pic of Domenic Macri

    Domenic Macri

    Release Ops & Tech Lead, Apple

  • David brought insight and creativity to a complex UX project—identifying user needs and streamlining the experience. He’s a thoughtful, strategic partner I'd work with again.
    profile pic of Nicole Pullin

    Nicole Pullin

    Delivery Director, Bursting Silver

Available for new projects

July 2025

DAVID SAA

ux@davidsaa.com

Email copied!

Remote & in-studio (GTA-based, globally available).

Copyright © 2025 David Saa

blockasset products on cell phone screens
Motusbank mortgage application on a tablet
image of what we heard in research and feed back of our resulting mockups
hero image of werise
blockasset products on cell phone screens

DAVID

2K25

./ portfolio

A career shaped by vision and craft from Solana innovation to Fortune 500 execution.

SAA

DAVID SAA

Vision. Craft. Web3 to fortune 500 Enterprise

Strategic product & UX leader. Scaled Blockasset into a multi-product Solana brand. Apple-vetted creator for global launches. Led UX for Motusbank’s award-winning Price Drop, adopted by 1 in 6 users.

photo-of-David-Saa
Signature-image

Strategist. Builder. Designer. Leader. Creator.

I’m a strategic product and UX leader with over 12 years of experience across creative direction, digital ecosystems, and cross-functional leadership — delivering results for Web3 startups, elite award-winning agencies, and Fortune 500 brands alike. I actively leverage AI to enhance creative workflows, accelerate UX research, and deliver sharper, faster solutions.
At Blockasset, I served in-house as CXO and Head of Product — scaling the Solana-native brand into a multi-product Web3 ecosystem. I defined product vision, launched NFT staking, token utilities, and community-driven platforms, while building internal teams and guiding vendor relationships.
Alongside that, I’ve worked extensively as a creative and UX consultant for global agencies and enterprise clients. I was part of a Canadian team vetted by Apple to help execute quarterly product launches — collaborating out of Cupertino on digital production, UI, and localized content for their global marketing communications team.
Through agencies like McCann Craft, Bursting Silver, Bond Marketing, Jan Kelley, and Klick Health, I’ve delivered UX strategy, digital execution, and creative direction for a wide range of industries.

In parallel, I’ve been deeply immersed in Web3 as an independent product advisor and DeFi strategist — contributing to ecosystems I’m directly invested in. From refining staking UX to guiding token utility and DAO onboarding flows, I bring strategic clarity to projects where adoption hinges on trust, culture, and fast iteration.
I’ve also led UX research and design for complex platforms — including NRG Energy’s credit management tools, WeRise (a union-focused platform used across North America), and launched innovative fintech products like Motus Bank and Canada’s first digital mortgage pre-approval experience for Meridian Credit Union.
Based in Toronto, Canada

(eDt)

I’ve partnered with elite brands — and the brilliant teams behind them.

  • Apple logo
  • Apple logo
  • McCann WW logo
  • Klick Health logo
  • Dentsu logo
  • Bond logo
  • Diamond logo
  • Bursting Silver logo
  • Meridian Credit Union logo
  • Blockasset logo

Cross-Disciplinary Product & Brand Leadership

"Great products work seamlessly, feel intuitive, and carry a brand’s identity in every detail."

01 ——

Digital Strategy & Execution

I help teams define product vision, align business goals, and prioritize what matters most — translating strategy into real, user-facing outcomes.

Product Strategy

Creative Direction

Feature Roadmapping

Experience Mapping

02 ——

UX & Systems Design

I design intuitive user experiences grounded in research, clarity, and scalability — from UX audits and wireframes to design systems and flows that evolve with your product. I also integrate AI tools into research and testing phases, speeding up iteration cycles and enriching insight depth.

UX Architecture

Interaction Design

Design Systems

Usability Testing

03 ——

Brand Identity & Creative Systems

I craft bold, strategic brand identities — logos, guidelines, visual systems — built to scale and leave lasting impressions across every customer touchpoint.

Brand Identity

Logo Design

Style Guides

Visual Direction

04 ——

Product Leadership & Alignment

I lead product initiatives across design, dev, and strategy — aligning cross-functional teams to deliver polished, user-first outcomes. I’m equally comfortable guiding human-centered processes or embedding AI selectively into workflows to streamline alignment, reduce friction, and accelerate delivery.

Cross-Team Communication

Product Ownership

Internal Workflows

Design Quality Assurance

05 ——

Web3 Product & Culture Insight

I help Web3 products thrive by combining technical insight with deep cultural fluency — building for real users, real markets, and real adoption. As an active DeFi strategist and product contributor in the spaces I invest in, I bring an insider perspective to token mechanics, community behavior, and UX strategy that traditional teams often miss.

Token Utility Strategy

Community-Led Product Thinking

DeFi & Liquidity UX

Crypto Culture Intelligence

Proven Outcomes

web3 Product shipped in < 1 year

0
+
2

1
1
4+
NFT & Token
Launchpads
Raffle &Burn System
NFT & Token Staking
Solana White Labels

product led growth

0
K +
10,000+

1 in 6

$100+

2020
users in first year of
digital bank launch
users adopted new UX
features in 6 months
avg savings from
retail UX innovation
CCUA Award for
product innovation

agency partnerships

0
McCann Craft
Apple Marcom
Klick Health
UX for Pharma
Bond
UX for Scotia Scene
Jan Kelley
UX Strategy & Design
Bursting Silver
UX, Games & iMIS
Diamond
UX & UI for Canadian Tire

award winning products

0
+

Cross-functional teams led

0
+

Web3 Communities Contributed To

0
+

Web3 Communities Contributed To

0
+

Applause Corner

  • David brought cross-functional leadership to Blockasset, uniting UX, product strategy, and Web3. As CXO, he guided major launches and key decisions with vision and impact.
    Mike Dickenson Legends PFP

    Mike Dickens

    COO, Blockasset

  • David is a creative and inspiring leader with a deep grasp of product strategy. As a mentor, he helped me grow as a UX designer and made me feel valued ever step of the way.
    profile pic of Aysha Fida

    Aysha Fida

    UX/Product Designer, Blockasset

  • This was a tremendous engagement—David rolled up his sleeves and delivered. So glad to have him on the team. (NRG - Usability Study)
    profile pic of Al Povoledo

    Al Povoledo

    CEO, Bursting Silver

  • Thanks to David's calm demeanour and sharp eye for detail, he was a valued contributor to time-sensitive workshops. His creative and technical expertise made him vital to the studio.
    profile pic of Domenic Macri

    Domenic Macri

    Release Ops & Tech Lead, Apple

  • David brought insight and creativity to a complex UX project—identifying user needs and streamlining the experience. He’s a thoughtful, strategic partner I'd work with again.
    profile pic of Nicole Pullin

    Nicole Pullin

    Delivery Director, Bursting Silver

Available for new projects

July 2025

DAVID SAA

ux@davidsaa.com

Email copied!

Remote & in-studio

(GTA-based,

globally available).

Copyright © 2025 David Saa